Officially opened last month, adidas’ new Oxford Street store features a special sneaker service, as well as co-branded product from the pair.
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The partnership offers a range of sneaker care products that both brands are proud to endorse. adidas Creators will be able to protect and keep their latest trainers in pristine condition using the products offered at the adidas_LDN store.
The array of premium sneaker care products are the Stain Repellent Barrier, CURE Cleaning Kit, Travel-sized wipes and Mark On Pens.
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The partnership also offers a purpose-built sneaker cleaning station for Londoners to use whilst visiting; the first of its kind in any adidas store across the globe.
The Crep Protect and adidas Originals collab is available now in-store and online.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter