In another buck at tradition, the rise of social media also has meant the rise of smaller independent music labels. Because these labels are smaller, their relationship with an artist is more intimate, allowing them to keep their musical essence and giving the artist more control.
Use social media to find collaborators and producers – there’s a lot of people out there looking to be a part of your magic. Find them and get to work!
Get to work!
Keep up with the relentless pace of social media by storing all of your files for posts with Dropbox, where everything remains accessible and shareable regardless of where you are or with whom you are working. Projects remain collaborative and secure at the same time.
Where do you find someone to collaborate with amidst a sea of people on social media?
First, you’ve already done some research into hashtags — so use that to your advantage to find fellow artists, music lovers and producers. Follow the small indie labels and– here’s the most important part — ENGAGE with everyone. Comment, respond to comments, tag people — make sure that you don’t just post a pretty picture and leave it at that. Take the time to answer questions and always thank as many people who leave nice comments as possible.
And the haters? Be an adult about it. Either delete the nastiness or leave them alone and don’t engage them. While you’re at it, grow a thicker skin.
Not everyone is going to like you, or how you do things. Not 100% of the time. But sometimes, even people who don’t like your groove are going to make a point that hits home. Learn to accept constructive criticism and really try to grow with it. It won’t be comfortable, but meaningful growth rarely feels that way.
With social media, artists no longer need huge legions of fans or big corporate labels to make their dreams come true. You just need a few loyal fans and some backers, all of which you can find on social media.
Making your music is top priority, but marketing yourself with social media should be right underneath that!
Keep the success going… tips/tricks.
The power to promote your music is in your hands with social media and file sharing. Here are some tips and tricks to get you started!
Think of social media as self-marketing. It reaches millions of people every day, so take the time to use it correctly. Optimize your profile by keeping the information in your bio updated with a great photograph that’s sized correctly for social media. Leave a link in your bio to your latest project and be sure to show off merchandise if you sell it!
Check out a variety of platforms, and use each one as often as you can. Once a day or once every other day should be fine for most platforms– such as Facebook or Twitter– but Instagram’s algorithm can be difficult to crack. Check out the best times to post on each social media platform and do your best to take advantage of it.
Social media is a great extension of your branding strategy. Pay attention to who uses social media and which users are your target audience. Tailor your content to them, but keep it varied — especially try to avoid making the same exact post on all of your social accounts.
We’ve already mentioned that, but it bears repeating. Show back-stage or behind-the-scenes on your account, hold contests, and show yourself off in action — whether it be rehearsals, concerts or live streaming.
Social media allows your audience to connect directly with you, so keep them engaged by varying your content. Live streaming some of your performances – or rehearsals – is a great way to keep your audience’s attention and loyalty.
Do your homework when it comes to using social media correctly, because it does make a huge difference in the success of your music. Not only are social platforms generally easy to use, but they are also one of the most effective ways to reach your target audience. Social media not only makes you discoverable — with proper use, it can also keep a fanbase loyal.
If you have any other tips and tricks for using social platforms to promote your music, let us know in the comments!
This is a sponsored post for Dropbox. All opinions are my own. Dropbox is not affiliated with nor endorses any other products or services mentioned.