Elba teased the brand last year in the UK with sold out results and has now put together a full line of unisex apparel inspired by his passion for DJ culture that's available worldwide.
"A two-hour-set is the acid test for a DJ," writes Elba on the clothing brand's website. "For me, I've taken that concept a step further. Whether I'm behind the decks on stage, in the gym, or studying a new script, I'll give myself two hours and really get stuff done. It's my window to go for it, get it done, and get it done well."
Elba recently linked up with Fatboy Slim for a "back2back" apparel collaboration for 2HR SET. The new collection is the first in a series of limited edition collaborations with various clubland acts.
“I can’t think of anyone that’s going to rock a merch range better than the man himself Big Driis," Fatboy Slim stated. "Escape to hedonism in these fine rags!”
The website currently features a variety of gear, including hoodies, t-shirts, sweatpants, caps and more that can be purchased online.
Cameron is Mixmag's Jr. Editor. Follow him on Twitter here
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