Because apparently, Ja Rule doesn’t believe multiple social media posts promoting his own music festival makes him legally liable.
For months, then-25-year-old multi-millionaire entrepreneur Billy McFarland and Ja Rule — real name Jeffrey Atkins — promised fans the music experience of a lifetime.
A luxury yacht on a cool, sunny beach in the Bahamas. Crystal blue waters. Supermodels by day. Awesome music by night from the world’s hottest bands.
Targeted at rich, young millennials, McFarland and Ja Rule planned to fly fans to the Bahamas in a VIP-equipped 747. Then, fans would have been taken to The Exumas, a remote island once owned by Pablo Escobar. Fyre Festival tickets ranged from $450 to $100,000.
McFarland and Ja Rule already knew they wouldn’t be able to handle the planned magnitude of the event. Yet, they still paid social media influencers hundreds of thousands of dollars to promote the Fyre Festival. Kendall Jenner, for example, received $250,000 for a single Instagram post.
Fans didn’t realize McFarland and Ja Rule couldn’t deliver on their promise until they arrived on the island.
Upon landing on the beach, festivalgoers realized the ‘luxury’ festival lacked even fundamental human necessities. Fans scrambled to find toilets, showers, and food.
Yet, McFarland and Ja Rule did manage to deliver a unique experience of a lifetime. On the island, instead of supermodels and music, festivalgoers found feral dogs, leftover disaster relief tents, and the promised ‘gourmet food’ – two slices of wheat bread, Swiss cheese, lettuce, and a few sliced tomatoes.
You can’t get that at Coachella.
Clearly infuriated, fans filed lawsuits against McFarland and Ja Rule.