Grammy-winning rapper Kanye West might have to chunk out a bunch money to get ownership for his Yeezy name. New reports claim Mr. West had a trademark attempt derailed because Chinese company Fujian Baby Network Technology Co. beat him to the punch.
According to reports, a company snuck in to trademark Yeezy Boost last year.
Kanye West: 5 Things You (Probably) Didn’t Know About His Yeezy Season]
Back in the early 2010’s, Kanye launched his extremely successful Yeezy Season brand.
Kanye always had the idea creating a clothing line, and decided to put the dream into formation in 2011. During the Spring 2012 Paris Fashion Week, Mr. West had the opportunity to debut his creations (simply called “Kanye West Season 1”) in front the fashion world. It did not go as planned, and received generally negative reviews. The New York Times wrote that “His debut landed him a place somewhere in the middle: not quite a disaster, but not the work a serious designer, either.” Unsurprisingly Kanye never gave up and his line, which was in fact changed to Yeezy Season in 2015, is now on Season 7. The line has now received endless praise from critics and is internationally renowned for its pressionalism, originality, quality, and magnificent presentation. (SOHH)
Mr. West previously had teamed up with adidas rival Nike for his own signature sneakers.
In February, Kanye’s wife Kim Kardashian donned some Yeezy Season 7 apparel.