With larger payouts and a rising world market share, Merlin hires new employees to verify it could sustain.
Being an impartial label isn’t too unhealthy these days. Just take a look at the current numbers.
Collectively, indie labels now outrank main labels when it comes to whole market share. Indies had a 32.2% market share the final two years, beating out Universal, Warner, and Sony Music. Universal got here in second with 29.zero% in 2016, and 29.7% final yr.
But indies have been posting spectacular market share figures for years. What’s modified is the precise money coming in. And the Merlin Network, specifically, has been wildly profitable.
In annual indie label payouts, the group representing indie labels hit near $500 million in annual payouts. And, after 9 years in operation, Merlin has paid out $1 billion to member corporations.
Now, to fulfill rising world demand for impartial artists, Merlin has made an important transfer.
Keeping up with the booming indie market.
Merlin has introduced three key appointments and a promotion within the UK and Americas.