Will On Location’s new acquisition show a strong competitor to Live Nation?
On Location Experiences, a premium experiential hospitality enterprise, has introduced a brand new deal. The firm has acquired Future Beat, a six-year-old supplier of VIP live performance experiences for the reside music trade.
On Location didn’t disclose the monetary phrases. The firm has over 500 partnerships throughout a number of industries, together with sports activities – soccer, tennis, golf, and faculty basketball – music, and journey. Its roster of purchasers consists of the Super Bowl, the PGA Tour, and the NCAA Final Four. The firm additionally works carefully with the United States Tennis Association (USTA).
Last yr, the premium hospitality firm bought Dan Berkowitz’s CID Entertainment. Its consumer roster consists of key music festivals equivalent to Coachella, Bonnaroo, and Stagecoach. CID additionally manages a number of notable excursions, together with the Cory Henry Fall Tour and Luke Bryan’s Crash My Playa occasion in Mexico.
Taking on Live Nation.
The transfer will broaden On Location’s capabilities to serve the reside music trade and artists. On Location will mix Future Beat and CID Entertainment to create a reside music experiential platform.
Sharing perception into what the corporate has deliberate for the longer term, John Collins, CEO of On Location, defined,
The deal brings a number of notable Future Beat purchasers, together with Lil Yachty, Marilyn Manson, and 21 Savage, amongst others. The six-year-old firm has supplied followers unique packages to concert events, together with VIP packages and meet-and-greets.