Paltrow forced to refund thousands over vagina eggs

Gwyneth Paltrow's lifestyle brand Goop has been forced to repay thousands of pounds in refunds and to settle a lawsuit over unproven claims over the benefits of its vaginal eggs.

The company has agreed to pay $145,000 (£112,000) in penalties after a lawsuit was brought forward by California's consumer protection office.

Goop had claimed that the jade and rose quartz eggs boosted sexual energy by balancing hormones, regulating menstrual cycles and improving orgasms, selling at $66 (£50) and $55 (£42) respectively.

However, the California District Attorney taskforce argued that the claims were not scientific, District Attorney Jeff Rosen saying ( BBC News): "The health and money of Santa Clara County residents should never be put at risk by misleading advertising.

"We will vigilantly protect consumers against companies that promise health benefits without the support of good science… or any science."

The eggs are still for sale, but Goop is prohibited from making health claims that are not scientifically proved, and are banned from selling unapproved medical devices.

As well as the vaginal eggs, the settlement of money in civil penalties and refunds also apply to Goop's flower essence, which the site claimed could cure depression.

The company said in a statement that it "believes there is an honest disagreement about these claims, the company wanted to settle this matter quickly and amicably. This settlement does not indicate any liability on Goop's part".