Hi-Res streaming music service Qobuz launched in the United States on Valentine’s Day. Now, the service says it has attracted at least 25,000 subscribers in the country, just a fraction of its worldwide customer tally.
Qobuz recently revealed some financial details about the company. According to the disclosures, the service has at least 200,000 subscribers across 12 global territories and continues to grow. The song catalog on Qobuz is nowhere near as deep as other streaming services, however, the service was built with audiophiles in mind.
That means, no lower-res catalog, which trims the total considerably. U.S. managing director Dan Mackta’s recent comments echo that sentiment.
“We’re not competing with the big guys. Our aspiration is to reach 1% of the market.”
Qobuz launched in 2009 as a hi-res download service. It wasn’t until 2014 that the company rolled out a complementary streaming service. All audio tracks on the service are CD-quality audio as a baseline. It also has millions of Hi-Res tracks up to 24-bit/192kHz across many genres.
Just how willing are people to fork over extra money for high fidelity audio?
Tidal told Billboard back in 2016 that 45% of its three million subscribers were from its HiFi tier. Even Tidal’s claims of three million subscribers are unable to be verified, however. Earlier this year that platform announced it would for its hi-res audio on iOS and Android.
The recent U.S. launch didn’t go as planned, either. For several weeks Android users were left needing a desktop computer to sign up for an account. The app . The issue has now been fixed, but how many subscribers did Qobuz lose in that window?
It’s also inevitable to draw comparisons between and . Tidal Masters have a lower introductory price than Qobuz. Deezer’s recently announced hi-fidelity streaming service starts less expensive than both. Even Apple has worked to revamp its iTunes Masters for . Is there even 1% of a market for Qobuz to exploit with at this point?