Spotify Expands Strategic Partnership With Samsung, Bundling the App on Millions of New Mobile Devices

Spotify has expanded its partnership with Samsung, even bundling 6 months of Premium on choose Galaxy units.

Last summer season, Samsung a long-term partnership with Spotify.

The new deal would enable the streaming music large to function the ‘go-to’ music service supplier on all Samsung units.  This would enable Spotify to lastly compete with iOS’ built-in Apple Music performance.

Samsung has an enormous portfolio.  This features a rising record of Galaxy smartphones and tablets, sensible TVs, the Galaxy Watch, and varied Galaxy Home units.

The intention of the partnership stays to create a built-in ‘seamless’ streaming music expertise for Samsung customers.  The firm’s Bixby voice assistant will use Spotify as the popular choice to search out and play music.

Now, each corporations have expanded on their long-term partnership.

Catching as much as Apple Music.

At across the identical time as Samsung’s announcement, Apple unveiled its personal long-term partnership.

US telecommunications conglomerate Verizon  choose prospects a 6-month subscription to Apple Music.  The new promotion utilized solely to customers on the corporate’s excessive priced Unlimited plans – Go Unlimited, Beyond Unlimited, and Above Unlimited.

Verizon its partnership with Apple Music.  rs on two plans – Beyond Unlimited and Above Unlimited – now have full entry to Apple Music.  Go Unlimited customers nonetheless solely have entry to 6 months of Apple Music.

Now, seemingly taking part in catch-up, Spotify has confirmed the next step in its strategic partnership with Samsung.

Starting as we speak, the streaming music app will come pre-installed on tens of millions of recent Samsung cell units worldwide.  In addition, prospects within the US who buy choose Samsung Galaxy units could qualify for as much as six months of Premium.

Speaking concerning the announcement, Sten Garmark, Vice President of Consumer Products at Spotify, mentioned,

This partnership makes it simple for Samsung cell customers to entry their favourite music and podcasts on Spotify, wherever they're and nonetheless they select to pay attention.”

Patricio Paucar, Vice President of Marketing at Samsung Electronics America, added,

Our objective is to ship the absolute best cell expertise to our shoppers, and Spotify is the perfect music accomplice to assist us make that imaginative and prescient a actuality.