Spotify moves forward with its plan to go international and hopefully turn a profit in the process. But, does this mean major labels and publishers have already fallen in line?
According to a leaked internal e-mail, Spotify will launch in the Middle East and North Africa (MENA) this November.
Obtained and reported by Gulf News, the e-mail outlines several key details.
First, the company has sought “six brands” to advertise on the streaming music service with a cost of $200,000.
According to an unnamed advertising executive speaking with Gulf News, the advertising spots on Spotify will likely be sold “within a week.” This, writes the news site, underscores the high confidence brands have in the company.
Then, on LinkedIn, the company has posted a “CRM (customer relationship management) and social manager” position based in Dubai.
Spotify has previously advertised several jobs in the MENA region. In February, the company revealed it has leased several offices, including one in the United Arab Emirates (UAE).
So, just how important is the MENA region?
With over 83 million paid subscribers worldwide, Spotify will now compete with Apple Music and other streaming music services for market dominance in the region, including Anghami. Thanks to a large catalog of English and Arabic music, Anghami has over 40 million users. The company last reported $10 million in revenue 2 years ago.
Partnering with Arabian music content provider Rotana, Huawei recently announced it would launch its own service across five key MENA markets – UAE, Saudi Arabia, Egypt, Iraq, and Jordan. Deezer recently confirmed a partnership with Rotana to distribute the latter’s music and video content in the region.