The Nigerian Music Industry Is Set to Explode, Study Predicts

Looks just like the Nigerian music market is about to increase.  Unfortunately, we are able to’t say the identical for ‘Nollywood.’

According to Pricewaterhouse Coopers (PwC), Nigeria’s music business continues to blow up.  Unfortunately, Nigeria’s movie sector – dubbed Nollywood – continues to battle alongside.

In its recently-published Entertainment and Media Outlook 2018-2022 report, PwC famous the depreciation of the nation’s present – the naira – has affected Nigeria’s total Entertainment and Media (E&M) income.

Despite this, the Nigerian music business introduced in $35 million in income in 2017.

Up 12% over 2016, the consulting agency estimates the business to almost double its progress in a number of years.  By 2022, Nigeria’s music business is anticipated to usher in $65 million in income.

Why?  Thanks to cell codecs and the expansion of native streaming platforms within the nation.

Describing the music scene in Nigerian as “vibrant and producing wholesome income progress,” PwC famous,

Digital music overtook bodily music income final 12 months.  Mobile codecs, nevertheless, account for nearly all of digital income.

Mobile telcom operators dominate Nigeria’s music business.  PwC writes telcom operators personal among the nation’s greatest streaming and downloading full-track companies.  Ringback tones (RBT), nonetheless a preferred cell format, stay confined to the managed surroundings of cell operators.  This ensures piracy – which readily impacts different music sectors, together with downloads and bodily merchandise – doesn’t have an effect on cell income.

Nollywood, nevertheless, has skilled dismal progress.  The worst performing leisure sector in Nigeria, cinema introduced in $13 million.  That’s as a consequence of an absence of cinemas.