UMG's Bravado Expands Merchandising Acquiring Rival Epic Rights

UMG’s Bravado has simply expanded its merchandising alternatives with the acquisition of Epic Rights.

Universal Music Group’s (UMG) Bravado has confirmed a significant acquisition.

The full-service life-style and model merchandise firm has fully acquired its competitor, Epic Rights.

Financial phrases of the acquisition stay undisclosed.

Epic Rights roster features a numerous group of iconic artists.  Its roster contains KISS, Billy Joel, Aerosmith, Def Leppard, AC/DC, Eric Clapton, Kevin Hart, 21 Savage, Madonna, Celine Dion, Barbra Streisand, Sting, David Bowie, Lionel Richie, Hollywood Vampires, Britney Spears, *NSYNC, Zac Brown Band, ZZ Top, Marc Anthony, the Woodstock competition, and CBGB, amongst others.

Epic Rights, a Los Angeles-based firm, will change into part of Bravado.  As a part of the settlement, Dell Furano, Epic Rights’ CEO and Founder, will proceed to independently construct merchandising alternatives for its roster of artists, alongside together with his crew.  The company’s services embody retail branding and licensing, VIP ticketing and fan experiences, fan communities, live performance merchandising, sustaining artists’ web sites and on-line merch outlets, and trademark growth.

UMG’s annual turnover from merchandise presently stands at over $250 million.

For the total yr of 2017, UMG introduced in $320 million from merchandising alone.

The acquisition will add to UMG’s annual turnover.

Speaking concerning the announcement and the corporate’s long-term plans, Mat Vlasic, CEO of Bravado, defined,

As the trade’s preeminent model administration firm, we're always on the lookout for methods to evolve our firm whereas offering followers all over the world with an ever-growing array of merchandise and experiences.  I’m excited to work with Dell, a real icon in our trade, and broaden the Bravado portfolio.

Furano added,

I've nice respect for Mat and his groups at Bravado and Universal Music – they've taken product growth, advertising, and world distribution to a completely new stage.  I’m very happy with all that we’ve achieved at Epic Rights, and look ahead to increasing Epic’s roster and artist companies on this subsequent chapter.

He based Epic Rights in 2014.


Featured picture by Bravado.